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The global sex toys market size was estimated at usd 25.4 billion in 2024 In the united states, the most popular sex toys were vibrators and anal toys, especially among women, with 55 percent of women who have at least one sex toy owning a vibrator. The market is expected to grow from usd 27.5 billion in 2025 to usd 59.7 billion in 2034, at a cagr of 9% from 2025 to 2034, driven by changing perception of customers.
Web trends seem appropriate to reflect how the demand for sex toys has changed over time. The sex toy market includes a vast selection of products, ranging from vibrators and dildos to bdsm equipment and lubricants The sex toys market in north america is growing primarily due to the changing perspectives of customers toward utilization of sex toys and increasing number of online sex toys retailers.
In 2022, about four in ten consumers that owned sex toys in the united states said they spent 100 u.s
Dollars or more on sex toys in the past 12 months Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database Lelo sex toys combine pleasure and design Shop the best lelo toys, including rabbit vibrators, clit suckers, and more, according to reviewers and testers.
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