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The olympic digital, social media and marketing channels attracted hundreds of millions of users and generated billions of engagements Thanks to incredible advances in broadcasting and media technologies, i felt like i was right there at poolside. Paris 2024 was the most digitally engaged olympic games ever, with digital platforms driving unprecedented levels of engagement.
The international olympic committee (ioc) has unveiled olympics.com, its new digital platform, which provides a comprehensive source for information, news and original content related to the games Remote commentary as a former olympic swimmer, i was delighted to participate in tokyo 2020, this time as a swimming analyst As we approach the olympic games tokyo 2020, olympics.com will be the single source for all games.
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With record digital views and innovative engagement initiatives, tokyo 2020 marked the biggest step yet in the digital transformation of the olympic games For all details about the broadcasting, partnership, licensing and branding efforts behind the success of the olympic games tokyo 2020, read. The 2024 olympics are set to achieve unprecedented engagement and digital connectivity, building on the digital success of the 2020 olympics. The paris 2024 olympic games provided a revealing example of the huge benefits that getting it right can yield
Paris 2024 achieved a critical milestone for the olympic agenda 2020+5, 2 which tries to drive more progress to transform the olympics for youth and the new era What is the role of digital technologies in this critical transformation? How can the olympic games overcome these hurdles and meet the requirements of various stakeholders What role do digital technologies play in enabling its operations
Olympic digital platforms attracted twice as many users compared to the last, rio 2016, games
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